3 WAYS TO USE SOCIAL MEDIA AS A RESELLER

Social media is a very powerful tool for your online reselling business. Whether you’re an established reseller or new to the game, having a social media presence can directly impact your profits. Social media provides an opportunity for you to connect to your audience, which can be converted into loyal customers.

Here are three easy ways online resellers can use social media.

1. Establish credibility for your business

Building trust with customers can be challenging, especially if you’re new or relatively unknown in the marketplace. Establishing a social media presence removes this anonymity by putting a face to your name.

To start, be sure all the language, photos, and other design match the rest of your small business brand. Name your page the same (or as similar as you can get) as your business’s name. Share a nice display of photos of your products. Include links to your store in your “About” or “Bio” sections. Your social media presence is an extension of your business – don’t make customers work hard to figure out who you are and what you offer.

Make sure you develop a calendar of content to ensure you post consistent, high quality content on your pages.  Once you have a couple of good posts, begin following and sharing content from other like-minded, reputable resellers to boost your visibility. You can also try posting on reselling forums and Facebook Groups, but keep in mind many of these groups don’t allow you to directly promote your business, so you’ll likely need to post from your personal profile.

2. Advertise

Don’t wait for buyers to find your products through searches. Social media is a great way to alert current and prospective buyers of what you have to offer. This can include posting photos of newly available inventory or sharing special products and events. To push up sales, you could even consider sharing promo codes or deals exclusively to your social followers.

To ensure your customers see these alerts, encourage them to follow you on social media to stay up to date on your latest inventory and promotions. If you already have a buyer list, send out an email letting them know your business is on certain social channels. You can also add a “Follow Us on Social Media” section to future emails and store pages so customers know where to find you.

3. Connect with customers

You have the advantage of working with smaller, more dedicated audiences. Devote your time to developing relationships to make your buyers feel valued.

Social media provides an opportunity for customers to ask questions, share feedback, and get to know you as a seller. Try to respond to buyer comments as promptly as possible while personalizing your answers.

Also remember that customers may also turn to social media to vent frustrations or dissatisfaction with their experience. While negative feedback can be frustrating—especially if you weren’t responsible for the issue— respond promptly and thoughtfully. A courteous response will both mitigate the concerns of the buyer and show customers that you’re a reputable business owner.

Take away

For resellers, social media is one of the best marketing tools out there. You can establish your credibility, advertise merchandise, and create genuine connections with customers. Though it takes some dedication, having a presence on these pages is invaluable for running a successful online business.

ARLL is here to give you useful resources, so you can start making profit quickly. Check out all our offers here.