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June 16, 2022 8:40 am
Summer is here and Europeans’ time spent outdoors and travelling has increased. According to the latest research on “Monitoring Sentiment for Domestic and Intra-European Travel – Wave 11” by the European Travel Commission (ETC), 77% of Europeans have travel plans between April and September 2022.
This means there is a big shopping opportunity for products dedicated to travel and outdoor time. If you are looking to acquire an inventory for summer, here are some categories you should be looking at.
Outdoor furniture and accessories
During summer months people spend more time in their garden, terrace, or balcony, enjoying the warm temperatures to relax or entertain friends. This means at this time of year they are willing to invest to make their outdoor area more welcoming and ready for their needs. That may translate into getting new outdoor furniture, lounge chairs, inflatable mattresses, umbrellas and a new grill or outdoor oven ready to prepare delicious food for those long summer days. Other products for décor like outdoor rugs, picnic blankets, together with storage units and organization items are not to be missed this summer also!
Garden tools and accessories
Summertime is the perfect time to help one’s garden or balcony look its best, as it is the time when all the plants are growing. A well-maintained outdoor space is needed for the summer gatherings or impromptu football matches with your children. Now that the weather started getting warmer you need to make sure you’re ready! Regardless of their experience in the garden, there are tools that everyone needs around, like gardening gloves, grass trimmers and brush cutters, leaf blowers, watering cans, plant pots and plant automatic watering dispensers, soil test probes and insect traps. Other items like birdhouses, string lights and solar lights for gardens will be part of the most looked for items this summer.
Home decor and improvements
During summertime there is always an appetite to do home improvements, redecorate and overall give the house a new fresh look. It can vary from something as simple as changing one’s doormat to a more joyful one, buying new sheets, pillows and blankets or adding new wall décor like paintings and picture frames, to making a bigger investment like changing the lighting fixtures, repainting the walls and adding new shelves in the living room.
The longer summer days invite families and friends to spend more time playing games outside. Outdoor play is not only good for testing adults’ and children’s physical limits, but it can be good for their mental health and wellbeing too. Playing outside and being in natural environments can also help people relax and feel calm.
Outdoor toys like swings, slides, rope ladders for little climbers, inflatable swimming pools and balls are the perfect accessories for summer fun. For the gadget lovers drones are the perfect way to spend time outdoors, while, at the same time, feeding their passion for technology.
For those who plan to give their homes a refreshed look this summer, changing the appliances might contribute to that. There’s no universal lifespan for every major appliance in our homes, but most will last anywhere between 10 – 15 years. Even with the best maintenance, most appliances won’t function properly past their lifespan, and once they start acting up, it might be time to replace them. Properly functioning air conditioners, refrigerators and ventilators are the appliances that are a must during the summer months, but other appliances like wine fridges, coffee machines, kettles, smoothie makers and handheld vacuum cleaners might come in handy for those summer parties. Food prep lovers might be in search of fancy appliances as food dehydrators to make good use of all the extra fruits and veggies.
Summer kitchen accessories
A piece of research commissioned by Jeyes that looked into the social lives of 2,000 people in Europe found that 72% of them acknowledged to be more social during the summer. That meant attending more barbeques, parties, anniversaries and outdoor events between April and September, compared to the colder season.
For this, consumers are bound to invest in meal prepping and serving accessories like plates, serving trays, cake pans and cocktail shakers. Other kitchen tools that are also of good use this summer are brooms and dust pans, sharpening stones for knives and storage items.
Summer is here and now is a great time to plan your next camping trip. Whether some people are die-hard camping fans, looking for a low-cost break, or reliving childhood memories, camping is a great way to get outdoors and spend quality time with friends, family, or on your own.
Exploring the great outdoors and getting back in touch with nature brings some real health benefits too: getting better sleep, more exercise and getting some much-needed peace and quiet. Consumers getting ready for their next camping adventure are most likely to look for and purchase all the supplies before the trip: tents, inflatable camping mattresses, kettles, cup holders, lunchboxes and camping stoves. Baby carriers will also come in handy to transport the little ones on narrow forest/mountain paths.
Beauty & wellness accessories
Summer is a state of mind and most women consumers tend to shift their self-pampering routine to account for warmer weather and more time spent outside. The “True Cost of Beauty” survey commissioned by Groupon reveals that women spend more money than man on self-pampering products. This research also shows that women prefer to spend money on beauty rituals and experiences, as opposed to simple products. What will women be looking for this summer? Anything from beauty devices like hair stylers, hair dryers, hair trimmers, epilators, and blow dryers. Also, in order to create a relaxing experience at home they may purchase products like incense sticks, massage devices, foot spas, yoga mats, back stretchers and fitness hoops.
Start sourcing summer products now! Find the summer inventory your customers will be looking for with ARLL. Buy here our latest inventary!