The post Covid world is digital. A new executives global survey by McKinsey finds that responses to Covid-19 have sped the adoption of digital technology by several years and that many of these changes are here to stay. According to it, the companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years. And the share of digital or digitally enabled products in their portfolios has accelerated by a shocking seven years. Staying competitive in this new post-Covid business and economic environment requires new strategies and practices. Most companies now...

If you are new here, let us introduce ourselves and explain who we are and what we do. Who is ARLL? Our story began in August 2011 when our CEO, Gina Ionescu, founded Attracting Real Leverage Ltd (ARLL) after being part of Britcom refurbish factory management team. She saw a gap in the market for a trusted sales force company for stock disposal partner for European retailers, distributors and manufacturers who wanted to get a good recovery rate against their assets, whilst also looking at new and non-conflicting channels to redistribute overstock into. So the idea to create a company...

Fall is that time of year when there’s a chill in the air, the leaves are changing color and the supermarkets are filling with pumpkin flavored products. Autumn is a mix of indoor and outdoor activities. On more pleasant days, people spend time outdoor to enjoy the changing nature; on days when it seems like winter is beginning to creep in they’d rather cozy up inside and do activities around the house. Autumn brings a big shopping opportunity for products related to these activities. If you are looking to acquire an inventory for fall, here are some categories you should...

We see and hear the acronym “DIY” everywhere, and you probably already know that it stands for “do it yourself”. It’s a straightforward concept. But “DIY” can hold a different meaning for different people because it can be about so many things.

In the first and second part of this article, we talked about the importance of shopper marketing for your business and shared some easy tactics related to the product, its placement and sales promotions that you can apply to make sure your products sell fast. Now, let’s talk about pricing. Pricing strategy for your small business will set the standard for your product or service in the marketplace. Do your research early in the life of your business and evaluate the market. Once you understand consumer demand within your market, review your own costs and profit goals to inform your...